"What is it that you do?" Oh, what a loaded question. Take it in the literal sense and it’s tempting to answer in full: “Well, I wake up, usually because of the alarm, the cat or the kids, I get out of the bed, stumble downstairs and make a coffee, get into the shower, get dressed, make breakfast…oh, you didn’t mean that did you? “ Of course, this question which most of us are familiar with, forms a large part of small-talk etiquette and refers to what I ‘do’ to make a living

Deciding to start a crowdfunding project is a big idea that requires proper planning. Launching into a project without proper thought or an action plan can leave you left staring at a big fat zero in your crowdfunding account and a dream falling flat. With a little preparation though, you can be certain that you are giving yourself a great chance at crowdfunding success. A key part of your crowdfunding campaign, whether you are a new or long-established business, is the marke