March 22, 2017

Nike's hjab, H&M's hijab-wearing model - the rise of the Muslim marketing.

I contemplated writing a post about this for some time. For one, there are many other comments about these diverse subject, each with equally valid opinions.

I’ve worked with some Muslim brands an...

March 15, 2017

Writing copy for a charity campaign can be a bit of a contentious issue among experienced charity copywriters. Some take the view that when dealing with human issues, suffering and poverty, sticking to a softly-softly approach to requesting donations is the best way fo...

February 20, 2017

From time to time I spot copy that I love. This week, I have revisited the glorious Euphorium Bakery. They offer delicious treats, sumptuous cheesecakes, delicate pastries, soft breads and delightful sweets. If that wasn't enough to tempt you in, they make a darn good...

February 16, 2017

"What is it that you do?"

Oh, what a loaded question. Take it in it’s literal sense and it’s tempting to answer in full:

“Well, I wake up, usually because of the alarm, the cat or the kids, I get out of the bed, stumble downstairs and make a coffee, get into the shower,...

February 16, 2017

From time to time the Idler Academy launches the Bad Grammar Awards.

Say what you like about these awards, love them or loathe them, they do highlight one thing: we all make mistakes. Whether you are a large organisation (Tesco and NHS I am looking at you) or a smaller...

February 3, 2017

A slipper fit for a modern princess.

Seeing as I like to shop online from time to time (*cough*...slight understatement), I come across a fair amount of product description copy. This always catches my eye as it’s one of the first places I started out when beginning cop...

January 24, 2017

Whilst doing a spot of late night shopping, I spotted this.

Email who? Where? What?

Oh, I can’t be bothered….carry on shopping. Moment lost.

The key information in this copy has been obliterated by doors. Doors! Double doors at that! How you are supposed to get in touch n...

January 12, 2017

Deciding to start a crowdfunding project is a big idea that requires proper planning. Launching into a project without proper thought or an action plan can leave you left staring at a big fat zero in your crowdfunding account and a dream falling flat. With a little pre...

May 1, 2014

From time to time, I come across copy that I love, be it short or long.


Recently, in the form of a gift, I found some great copy on the side of a box of Munch and Nibbles from The Chocolate Tasting Club, Hotel Chocolat.


Not only do their Munch and Nibble chocolate-cove...

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February 16, 2017

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